Which google ads certification is best. 1. Best For Beginners. What are Google Ads certifications? A Google Ads certification is an award offered by Google to people who pass any of its advertising exams. The program is designed by Google and taught by experts in the areas of IT, user experience design, project management, and more, and combines skills training with hands-on practice. Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Whether you want to work in a company’s marketing department or as a freelancer, others will want to see that you know what you are doing. Take one of the 5 Google Ads certifications that counts toward the certifications requirement. 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